This is an example of an email design that is sent out to mailing list subscribers. Ideally, one to two emails are sent out each month, each one coinciding with a site update or some other type of announcement such as a show appearance or a collections acquisition. In this case, the message is announcing a group of Native Gold specimens from a mine in California.
This design features an image and is similar to the “Welcome” email that is generated whenever someone adds their email address to the company’s mailing list. Others are primarily text-based with a bullet list of the update’s highlights. See the new responsive email template for an example of this.
All the templates are currently developed and maintained with the iContact email service. All templates are built by hand and not based on any of the iContact templates.